Emily Seares is an award-winning editor and freelance journalist, featured in VOGUE’s Digital Powerlist Top 100. Cited as ‘the one to watch’ by Selfridges during London Fashion Week, she is regularly quoted as a style expert in the national press.
I have worked as an editor and journalist for over 12 years specialising in luxury, fashion, retail and watches. I am regularly by-lined in national newspapers and magazines, with a large network of contacts in the industry. Every piece of content should tell a story. "Stories are the most powerful form of human communication," said author Peg Neuhauser. Using brilliant storytelling to layer context and experience around messaging can be one of the most compelling ways to hold a brand conversation. It forms the building blocks of all communication - from copywriting to social media, blog posts, features, newsletters and magazines. I have a unique skillset, with a background in both commercial and editorial content across print, digital and social media. I am adept at co-ordinating multiple stakeholders, whilst leading end-to-end delivery of innovative, cross-brand content lifestyle campaigns.
A confident public speaker - I am used to pitching ideas in C-Suite level board meetings. I have spoken at international conferences, been interviewed as a style expert live on BBC Breakfast, Radio 5 Live and BBC Scotland and regularly lectured at a British University.
I cut my teeth as a news reporter for a fashion magazine and have since written by-lined features for many national newspapers and magazines including The Times, the BBC, The Daily Mail, Stylist, Drapers and Retail Week. I founded my fashion, beauty and lifestyle website FashionBite in 2009. A pioneer in the digital content space, I was one of the original crop of London fashion bloggers. I have worked on content creation with a wide range of fashion, lifestyle and luxury brands from small businesses to large global brands including Gucci, Selfridges, Calvin Klein, Jasper Conran, Starbucks and Haagen-Dazs.
What I Can Do For You
Create premium content for your business including print magazines, websites, newsletters, social media and branded digital projects. Work with you to ensure content delivers on all editorial and commercial targets, including marketing, PR and search engine optimisation (SEO). Devise and manage an editorial calendar to schedule unique and engaging content throughout the year. Shoot exclusive imagery, in line with your unique brand tone of voice. Pull together an award-winning team, commissioning expert journalists, art directors, photographers, stylists and videographers.
I have launched and edited print magazines for luxury brands including Bucherer, formerly The Watch Gallery and private family member's club Purple Dragon (examples pictured). I have worked on digital content projects with Jasper Conran, Gucci, Selfridges and on exclusive branded content projects for Rolex, Cartier and Breitling. My experience as an editor, freelance journalist and digital content creator has given me a unique insight into how to create engaging content for all channels including print, online and social media.
"Whatever Emily puts her hand to, she has always delivered. From editorial articles for our online magazine to copywriting for the ecommerce website, editing the print magazine and branded digital projects working alongside our raft of luxury brands. Emily has exceptional content ideas and is always very professional, going above and beyond the brief to ensure her work is of the highest quality. She has impressive attention to detail and is a pleasure to work with." Camilla Richardson, Head Of Marketing at The Watch Gallery
EXAMPLES OF EDITORIAL ARTICLES: THE TIMES: KICK-STARTING A RESTAURANT RESURGENCE THE TIMES: 5 BRANDS PIONEERING THE IMMERSIVE RETAIL EXPERIENCE THE TIMES: CHALLENGING GENDER INEQUALITY IN RETAIL LEADERSHIP THE TIMES: SAVVY CONSUMERS CALL OUT UNETHICAL BRANDS THE DAILY MAIL: WHY DO WE PAY MORE FOR ROSE GOLD? THE DAILY MAIL: TODAY'S FASHIONS FOR MICRO STYLES DRAPERS: WILL NEW BLOOD BRING THE LIGHTBULB MOMENT FOR M&S? DRAPERS: BRITISH FASHION MARKET FACES £350M LOSS IN VALUE DRAPERS (EXCLUSIVE): DEBENHAMS CULLS HEAD OFFICE TEAMS
Exclusive interviews by freelance journalist and editor Emily Seares include Stella McCartney, Samantha Cameron, Natalia Vodianova and Bear Grylls.
WHY WORK WITH ME
As a freelance journalist first and foremost, I will create unique and engaging content that reflects your brand and talks directly to your audience in the right way. I will deliver content that meets your editorial needs, whilst also hitting your commercial, SEO and PR targets. GET IN TOUCH Get in touch with Emily Seares at email@example.com or (0)7950 353833 if you would like to discuss how we can work together.