Emily Seares is an award-winning editor and freelance journalist, featured in VOGUE’s Digital Powerlist Top 100. Cited as ‘the one to watch’ by Selfridges during London Fashion Week, she is regularly quoted as a style expert in the national press.
I have worked as an editor and journalist for over 14 years specialising in luxury, fashion and retail. I am regularly by-lined in national newspapers and magazines, with a large network of contacts in the industry. Stories are the most powerful form of human communication. Brilliant storytelling is the most compelling way to hold a brand conversation. Whether it's through a social media post, digital feature or ad strapline - every piece of content should tell a story.
I have a background in both commercial and editorial content across print, digital and social media. I am adept at co-ordinating multiple stakeholders, whilst leading end-to-end delivery of innovative, cross-brand content lifestyle campaigns.
I have spoken at international conferences, been interviewed as a style expert live on BBC Breakfast, Radio 5 Live and BBC Scotland and regularly lectured at a British University.
I cut my teeth as a fashion news reporter and am regularly bylined in national newspapers and magazines including The Times, the BBC, The Daily Mail, Stylist, Drapers and Retail Week. I founded my fashion, beauty and lifestyle website FashionBite in 2009. A pioneer in the digital content space, I was one of the original crop of London fashion bloggers. I have worked on content creation with a wide range of fashion, lifestyle and luxury brands from small businesses to large global brands including Gucci, Selfridges, Calvin Klein, Bucherer, Cartier, Breitling, Rolex, Jasper Conran, Starbucks and Haagen-Dazs. This has included social media copy, online articles, ad straplines, print and digital magazines, video content, as well as creating and co-ordinating content strategies.
What I Can Do For You
Create premium content for your business including print magazines, websites, newsletters, social media and branded digital projects. Work with you to ensure content delivers on all editorial and commercial targets, including marketing, PR and search engine optimisation (SEO). Devise and manage an editorial calendar to schedule unique and engaging content throughout the year. Shoot exclusive imagery, in line with your unique brand tone of voice. Pull together an award-winning team, commissioning expert journalists, art directors, photographers, stylists and videographers.
I have launched and edited print magazines for luxury brands including Bucherer, formerly The Watch Gallery and private family member's club Purple Dragon (examples pictured). I have worked on digital content projects with Jasper Conran, Gucci, Selfridges and on exclusive branded content projects for Rolex, Cartier and Breitling. My experience as an editor, freelance journalist and digital content creator has given me a unique insight into how to create engaging content for all channels including print, online and social media.
"Whatever Emily puts her hand to, she has always delivered. From editorial articles for our online magazine to copywriting for the ecommerce website, editing the print magazine and branded digital projects working alongside our raft of luxury brands. Emily has exceptional content ideas and is always very professional, going above and beyond the brief to ensure her work is of the highest quality. She has impressive attention to detail and is a pleasure to work with." Camilla Richardson, Head Of Marketing at The Watch Gallery
EXAMPLES OF EDITORIAL ARTICLES: THE TIMES: THE CHANGING ROLE OF THE TEACHER THE TIMES: KICK-STARTING A RESTAURANT RESURGENCE THE TIMES: 5 BRANDS PIONEERING THE IMMERSIVE RETAIL EXPERIENCE THE TIMES: CHALLENGING GENDER INEQUALITY IN RETAIL LEADERSHIP THE TIMES: SAVVY CONSUMERS CALL OUT UNETHICAL BRANDS THE DAILY MAIL: WHY DO WE PAY MORE FOR ROSE GOLD? THE DAILY MAIL: TODAY'S FASHIONS FOR MICRO STYLES DRAPERS: WILL NEW BLOOD BRING THE LIGHTBULB MOMENT FOR M&S? DRAPERS: BRITISH FASHION MARKET FACES £350M LOSS IN VALUE DRAPERS (EXCLUSIVE): DEBENHAMS CULLS HEAD OFFICE TEAMS
Exclusive interviews by freelance journalist and editor Emily Seares include Stella McCartney, Samantha Cameron, Natalia Vodianova and Bear Grylls.
WHY WORK WITH ME
As a freelance journalist first and foremost, I will create unique and engaging content that reflects your brand and talks directly to your audience in the right way. I will deliver content that meets your editorial needs, whilst also hitting your commercial, SEO and PR targets. GET IN TOUCH Get in touch with Emily Seares at firstname.lastname@example.org or (0)7950 353833 if you would like to discuss how we can work together.