HOME: Would you buy a sofa made from old jeans?
In short, yes! If Ikea’s new collaboration with Dutch denim brand Mud jeans is anything to go by.
Ikea has breathed new life into recycled denim by using it to develop a new range of sofa covers for its leading Klippan sofa range. A limited edition collection, it will be available to buy in 8 European markets and the UK. So for £119, you can upcycle your old 2-seater sofa and give it a new lease of life.
“Klippan sofa is an iconic Ikea product. By offering new sofa covers made from recycled materials, we can help customers to renew their sofa and reuse materials,” said Piotr Jakubiak, Deployment Leader at New Business and Innovation Deployment, Ikea.
Ikea said it is also in the process of developing new products made from post-consumer recycled denim…so watch this space!
Around 500m pairs of jeans are sold every year. On average, each European has 7 pairs of jeans, and 2 out of them are never worn, according to Ikea. After use, most of the jeans end up in landfill or are incinerated. Less than 1% of them are used as material for new garments.
The retailer said that each new sofa cover contains 40% of post-consumer recycled denim, equivalent to two pairs of old jeans. Compared to the industry standard denim method, each cover made with this post-consumer denim saves 27,000 litres of water and reduces the carbon footprint by 67%.
The collection is available to purchase online at Ikea.com.