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Adidas Launches ‘Creators Club Week Festival’ For Fans

Adidas Launches ‘Creators Club Week Festival’ For Fans

Adidas is set to launch a 7-day digital festival, accessible through its Creators Club loyalty program, kicking-off this Wednesday (October 14).

The event will see the sportswear giant’s biggest ever drop of exclusive and limited-edition shoes, with more than 70 new designs making their debut over the week. It will also feature appearances from musicians, sportspeople and designers.

Adidas to launch digital festival

To kick things off, supermodel Karlie Kloss will launch the next chapter of the UltraBOOST DNA LOOP – the brand’s running shoes created from 100% recyclable TPU and using zero glue – ‘Made to be Remade’.

Over 30 surprise raffles will also take place over the week, where you can win unique creations, such as a piece of art from designer Paolina Russo, through to signed adidas Predator boots from World Cup winner Paul Pogba.

To access the festival, you need to sign-up to adidas’s Creators Club loyalty program. It’s free to join, you just need to register at or download the app, where all the collections and performances will be available.

Scott Zalaznik, adidas SVP of Digital, said: “Creators Club Week is the biggest ever celebration of our global member community and an opportunity to bring people together through our curated program of digital experiences.”

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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