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How do you like your rum?

Kopparberg_DarkFruitRum_Cola_2, FashionBite 1

How do you like your rum?

If the answer is sweet and fruity, you’ll be excited by the latest launch from Swedish cider brand Kopparberg.

The drinks brand has created a new “dark spiced rum infused with premium fruit flavour” which it says is inspired by the Swedish forests surrounding the town of Kopparberg. It follows on from its debut move into the category in June, with the launch of a Cherry Spiced rum.

 

Kojey_Radical_Hero_Logo, FashionBite 2

 

To mark the new flavour, Kopparberg has teamed up with East London creative and rapper, Kojey Radical, to design a limited release of 500 t-shirts inspired by the drink. The t-shirts will be available to buy on Everpress, a platform which supports independent artistic talent. All proceeds from the sale will go directly to Music Venue Trust, a charity which helps support independent music venues.

“Kopparberg Dark Fruit Spiced Rum is best served over plenty of ice, with Coke and a wedge of lime”, according to the brand.

FASHIONBITE’S VIEW

We’re big fans of rum here at FashionBite and if you like your alcohol flavours super sweet, this is the one for you! We served it over a glass full of ice, with a bunch of fresh mint.

#PRSample

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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