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REVIEW: Long White Cloud, Hoxton

REVIEW: Long White Cloud, Hoxton

long white cloud hoxton

WHAT? A compact yet light-filled Kiwi cafe and gallery space between Hoxton and Shoreditch, counters groaning with free-range, fair trade & freshly made pastries, rainbow salads and baked goods.


The graffiti-ed exterior and sparse decor do nothing to show off the excellent food and drinks served here, so don’t be put off by the primary school-like tables and chairs – service comes with a warm smile, the menu itself is delightful and the coffee’s hot and strong.

WHERE? A few moments from the delights of Columbia Road, it’s conveniently placed just a few minutes walk from Shoreditch High Street, near some of the area’s quirkier offerings like Barn The Spoon and ever-reliable pub The Marksman.

WHY GO? For the veggie breakfast (topped with a sneaky sausage and obligatory avocado, in our case).

Think halloumi, a fried egg, courgette, mushrooms, red pepper and tomato on sourdough, drizzled in salsa verde. Elsewhere on the menu is a Full English fry up, lasagne, pies. various quiches, frittatas and pasta bakes, plus a litany of sharp and soul-nourishing smoothies.

ANYTHING ELSE? Shelving towards the back of  the cafe doubles as a mini shop, offering New Zealand favourites like Vegemite, Chocolate Fish, Squiggles and Tim Tams.

FUN FACT: The cafe’s name comes from the Maori name for their country: Aotearoa, AKA ‘Land of the Long White Cloud’.

DETAILS: Long White Cloud, 151 Hackney Road, Hoxton, E2 8JL / 020 7033 4642 /

Amy was a guest of Long White Cloud

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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