TOYS: Will you be buying retro this Christmas?
With November now in full swing, I’m feeling the pressure of Christmas only weeks away. And yes, I haven’t bought anything yet! With Black Friday/Cyber Monday coming up, it’s worth waiting to see all the pre-festive deals, although it’s likely to be carnage in the shops. Online is definitely the way forward!
Thinking about gifts for our growing brood of children, nieces, nephews, friend’s children, I’m constantly drawn to wooden/vintage toys and things I used to play with/read as a child. Is it nostalgia for my own childhood, do they just look nicer or is it a bit of a rebellion against all things digital?
I had a chat to the lovely Mummy and entrepreneur Cathy Oughton, behind the retro toy website Five Little Diamonds to get her thoughts.
“I think the appeal is growing due to people not necessarily wanting mainstream and preferring something a bit unique,” explains Cathy. “In terms of style, vintage toys are often wooden and a more simplistic design which fits in with the minimalist, Scandinavian trend,” she adds.
Cathy says smaller, independent retro and wooden toy brands can also be more eco-friendly as the products aren’t mass produced, which adds to the appeal.
But is it nostalgia or a backlash against the digital age? “I think it’s a combination of both,” Cathy explains. “There’s a reason many people save their favourite childhood toys to pass on to their children. When you see a shop selling something you used to own, nostalgia kicks in. The toys we stock are either remakes or inspired by vintage, which means they are safe to today’s standards.”
CATHY’S 7 BEST-SELLERS THIS CHRISTMAS:
My parents recently brought down a lot of my childhood teddies/toys. Liv and Edie both absolutely adore the Care Bears, one of which they call Rainbow Bear. It’s great to see this as a best-seller on Cathy’s list. I have the original! I love the look of wooden toys but some brands can also be quite pricey. It’s great to see that Five Little Diamonds offers a wooden farm store fruit box/fruit for under £10 (pictured above).