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Ethical Collection’s New Eco-Luxury Pop-up Opens In London

Ethical fashion pop-up opens in London, FashionBIte

Ethical Collection London has unveiled a new eco-luxury pop-up store on Portobello Road, showcasing a selection of new season products from over 40 sustainable designers and artisans from around the world.

Ethical fashion pop-up opens in London, FashionBIte

The collections all reflect a mix of different passions and crafts and include hand-woven blankets, scarves, bags, jumpers and coats. Each piece is unique, with a beautiful story behind it – so would make great Christmas gifts.

Ethical fashion pop-up opens in London, FashionBIte

The brand was founded as a passion project in 2015 by Giovanna Eastwood, after being encouraged by the work of her mother’s charity in Brazil which taught young women to craft and sell bags made of recycled material. Co-founder Annina Youngblood partnered with Giovanna a year later, taking a leap of faith after leaving her career in finance.

Ethical fashion pop-up opens in London, FashionBIte

“We always strive for exceptional quality, vibrancy and uniqueness in our collections executed in a way that treats people and the planet fairly. I’m incredibly proud to reveal the diversity of our worldwide sustainable products under this one roof,” says founder Giovanna Eastwood. “We hope to be a force for positive change to bring mindfulness to everyone’s shopping choices,” she adds.

Ethical fashion pop-up opens in London, FashionBIte


To kick off the launch, Ethical Collection is offering a “Pop in” promotion for the first week, gifting the first 50 visitors who quote “PINKRIBBON” 10% off their purchase, while an additional 10% will be donated to Cancer Research UK.


Venue: 199 Portobello Road, W11 1LU
Dates: 9th October – 5th November 2017
Hours: Mon-Sun 10am-6pmSign-Up To FashionBite’s Weekly News

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