7 Maternity Fashion Brands You Need To Know About
Having been through two pregnancies, over 2 years of breast feeding (and still counting!) and now with 2 daughters under 3, I’ve been through my fair share of pregnancy/post-pregnancy fashion. And I have to say it’s a bit of a minefield out there, with some seriously frumpy stuff.
I get asked a lot about pregnancy/breastfeeding fashion because whatever size/shape we are before becoming pregnant, our bodies change significantly during and after pregnancy. This is something I personally wasn’t prepared for.
I was prepared to have a belly full of baby, to spend 9 months pregnant and around the same time gently losing it. But what I wasn’t prepared for was the way my body shape would change. My back was wider (so my bras didn’t fit) and the curves I had around my waist disappeared, replaced with a solid, matronly block which meant my trousers and skirts didn’t do up properly.
Big breasts meant that none of my button-up shirts or tops would fit and my thighs, waist, hips and back were generally all wider. This wasn’t the excess skin/belly I was expecting, this was a complete change in body shape, which I wasn’t.
I know a lot of other women feel the same. We still want to feel good, we want to wear things for going out/work and still look confident and held together. Having done the rounds of ‘maternity fashion,’ I have to say the high street stores aren’t great. Shapeless silhouettes made with cheap looking material pretty much sums up my experience. So, what brands out there really cater for the pregnancy market and do it well?
We bring you 7 fashion brands you need to know about…
Séraphine is known for its ultra-flattering dresses and celebrity fan base, from maxi styles for the beach to shorter styles perfect for lunch with friends, this brand has a dress for every occasion.
WHO WEARS IT?
Its long list of admirers include the Duchess of Cambridge, Mila Kunis, Gwen Stefani, Halle Berry, Angelina Jolie, Anne Hathaway, Claudia Schiffer, Jessica Alba, Jennifer Garner, Kate Hudson and Sienna Miller.
“Séraphine is the go-to brand for trendy mums-to-be seeking beautiful maternity clothes.”
If you’re going to a wedding or special event, this brand really caters for the ‘wow’ factor, whilst retaining comfort which is key during pregnancy. You have enough to contend with already!
Available at www.seraphine.com
2. ISABELLA OLIVER
The new ‘Maternity & Beyond’ collection from luxury brand Isabella Oliver has been designed to be worn throughout pregnancy and beyond.
The brand said it recognises that a pregnancy wardrobe is an investment and has employed clever design techniques to ensure the 65-piece collection can be worn well beyond nine months. This is a big tick in my box.
WHO WEARS IT?
Isabella Oliver counts Beyoncé, Halle Berry, Angelina Jolie, Natalie Portman, Reese Witherspoon and Gwen Stefani amongst its fans.
“We really wanted to develop a range combining style and value. A collection that can evolve as your body changes, a range that has a dual purpose.”
Subtle detail including wrapping, ruching, pleat placement, tucks and gathers all helps the clothing flatter pregnant and non-pregnant bodies alike.
Available at www.isabellaoliver.com/uk
The Mamalicious mantra is ‘shape with style’ and you can see this translated through their collections.
With wearable, trend-led pieces this stylish Scandinavian brand also ticks the function and comfort boxes, offering a full-wardrobe solution from jeans and dungarees to t-shirts and swimwear.
With maternity fashion options for going out, the office and weekends, they also have a nursing line which is great for breastfeeding.
“Whether you are breast-feeding or pregnant, we believe that you should have the option to wear the newest trends and colours. We have high standards in fabrics which shows in our stretchability, as well as our sustainability line.”
Available at www.mamalicious.com
4. CLARY & PEG
This vintage-inspired maternity brand is made in London, with clothing designed to be worn with or without a bump.
The brainchild of two women, who met at an antenatal class when 8 months pregnant, it was born out of a desire to wear pregnancy-friendly, vintage looking clothing. Not being able to find it anywhere, they decided to launch their own brand.
“We are both vintage clothes lovers and were inspired by photographs of our mothers wearing dungarees and smocks, but we couldn’t find anything comparable out there.”
Clary & Peg’s aim is to create clothes that are versatile and trans-seasonal. A maternity brand but also a fashion brand, with an emphasis on sustainability and ethical fashion.
Available at www.claryandpeg.co.uk
5. ASOS OWN-LABEL
ASOS’ own-brand maternity label offers a great selection of affordable maternity clothing.
During my first pregnancy, I stocked up on ASOS leggings, t-shirts and basics which lasted the pregnancy and were great to throw on at the weekend.
The stretch fabrics and cottons will also look good during post-pregnancy and breastfeeding, when you’re slowly losing the baby weight.
Available at www.asos.com/women/maternity
This premium, Australian lifestyle/maternity brand combines effortless style and comfort to perfection. The kind of clothes that you can throw on and will just look good, without any thinking required.
WHO WEARS IT?
Kim Kardashian and Bar Rafeli have been spotted.
“LEGOE uses premium fabrics including organic and textural cottons, linens, silks, merino wool and cashmere. With signature details of raw edging, contrast cuffs and elbow patches, chic separates that translate into perfect pairings.”
Available at www.legoeheritage.com
If Boho is your style, then Australian maternity fashion brand Fillyboo evokes the carefree spirit in spades.
Full length, embroidered maxi-dresses and off-the-shoulder cotton combo’s in an array of styles. If you have a sunshine holiday or summer wedding to attend it offers a great selection of summer dresses, which are cool and comfortable.
“Launched in 2004, Fillyboo quickly became one of Australia’s favourite maternity fashion brands. Loved for its laid back, bohemian style, Fillyboo is now worn by girls all over the globe.”
We’d love to hear about other fashion maternity brands you’ve loved and worn during pregnancy and beyond. Comment below and let us know!