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It’s #NationalCupcakeWeek! We Test The Very Best In London

It’s #NationalCupcakeWeek! We Test The Very Best In London



You might not be aware, but #NationalCupcakeWeek comes around every 19th September (like you needed an excuse to overdo it on the icing) and we see no better time to support local business (and stuff our faces).

Cupcakes are perfect for birthday parties, make beautiful presents and they allow you to try different flavours. London’s full of gorgeous, boutique bakeries and cupcake shops that make pretty alternatives to the supermarket-bought options that do the rounds on office birthdays – and we’ve picked out three of the very best for you to keep in your back pocket.

Hummingbird Bakery

An old favourite, the American-style chain has been around since 2004 making bright and beautiful cupcakes in super fun flavours. Famed for its perfect Red Velvet (indeed, our first try of the now classic flavour happened here a decade ago) they’ve got six branches across London in Notting Hill, South Kensington, Soho, Spitalfields, Islington and Richmond.


We tried Oreo, Biscoff (those tiny little biscuits you get with your coffee in hotels – NOM), Red Velvet (our clear favourite – chocolate and a dreamy cream cheese frosting) and the monthly special, Pecan – there’s the option to sit in, but we took them away for a birthday dinner.

Service was super-friendly, all tasted super fresh and that famous packaging is guaranteed to raise a smile. They’ve even got a ‘Made Without’ range that’s gluten-free.

Flavours? Red Velvet is a must, but do check out the Salted Caramel, Carrot and Black Bottom.

Do they deliver? Hells yeah. They’re on Deliveroo!



Primrose Bakery 


Primrose wins the packaging award, hands down. We love the see-through window showing off the treasures inside, and the typeface/pink ribbon combo is too cute. They’ve got pretty little stories in Primrose Hill, Kensington High Street and Covent Garden mixing neon signage with sweeter-than-sweet spots to sit down and order a coffee (and cake. Why the hell else are you in there?).


We tried Red Velvet (seriously, we love that flavour, try it already), Toblerone (uhhh so good), Toffee, Cookie Dough (melted chocolate oozing out of the bottom – ’nuff said) and a classic Vanilla with rainbow sprinkles. The pièce de resistance? Jaffa Cake – September’s Cupcake of the Month. Get there before it’s gone!

Flavours? Daily specials include Vegan Choc, Lemon, Choc Caramel, Choc Marshmallow, Snickers, Malteser, Confetti, Banoffee and ~Mystery Flavour~

Do they deliver? You can collect in store or arrange delivery. Costs vary depending on location but start at a minimum of £13.00 within central London. This is charged on top of the order itself.




Sweetheart Cakes


We’re so excited to have found Sweetheart Cakes after a lengthy Instagram search. Seeking out new places to eat is up there with our top hobbies and when Sweetheart Cakes popped up, we knew we had to try it. Decked out in pastel colours,  the new cake and bake shop is nestled in the bottom of Covent Garden’s piazza, not far from Shake Shack. It’s so adorable, we challenge you not to sit down for a cup of tea.


Our selection box included just a smattering of the wild flavours on offer here (everything from Cookie Monsters – with actual cookies wedged inside the Sesame Street character’s mouth) to Cheesecake and Cola. Our Chocolate and Raspberry, Pecan, Cinnamon, Double Chocolate, Apple & Pistachio, Cookie Dough, Kinder Bueno and Strawberries & Cream cupcakes towered high above the others we tried – in stature and all-round impressiveness.

Huge dollops of icing creating some seriously impressive swirls. Each looks and tastes like it was lovingly made, the Greek family working here putting the literal cherry on top of each and every one. If we had to pick a favourite, this’d be it.

Flavours? Here you can try anything from Pina Colada to Violet, Pineapple to Watermelon.

Do they deliver? You can email the shop to create custom designs, but you must pick it up from the branch (a ready-made excuse to settle in for an hour or so).


Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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