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NEW: John Lewis launches Luxury Womenswear Label

John Lewis launches new womenswear collection

NEW: John Lewis launches Luxury Womenswear Label

John Lewis launches new womenswear label, modern rarity

John Lewis has announced the launch of a new, luxury womenswear label ‘modern rarity’. Designed around an ethos of “fewer, better pieces”.

John Lewis said the 90-piece collection offers a move away from disposable, fast fashion by redefining wardrobe staples with a focus on cut, fabrics and understated silhouettes. The first autumn winter ’16 collection features ‘pared back tailoring, luxurious knitwear and staple outerwear’. Prices range from £50 for a jersey roll neck to £900 for a long shearling coat.

John Lewis launches new womenswear collection

The label will also invite guest designers to collaborate and give their own twist on the collection each season – creating limited edition, ‘rare finds’.

For launch, the brand has invited renowned, Central Saint Martin’s trained, shirt designers Levi Palmer and Matthew Harding to design five contemporary white shirts, priced from £100 to £150. Modern Rarity will launch online and in stores on September 8.

FASHIONBITE’S VIEW: “From the images I’ve seen, I love the effortless feel of the collection. We’re seeing a real move in fashion towards wardrobe staples that will last for many years – an investment in decent fabrics and good cuts that have a season-less quality, rather than cheap throwaway pieces that only last a few wears. It definitely feels the right time to launch such a collection.”

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

Comments (2)

  • please can you tell me where the lovely outfit addvertised in The Daily mail today Sept 5th. middle page spread, of the knitted roll top jumper and the matching long knitted skirt, i want this outfit!!!!! can you tell me where i can purchase this at a john lewis store nr me, i live in Chippenham Wiltshire, many thanks Anne Collier.


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