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PREVIEW: DKNY’s New Be Desired Fragrance

DKNY Be Desired perfume preview, FashionBite 1

PREVIEW: DKNY’s New Be Desired Fragrance

DKNY Be Desired perfume preview, FashionBite 1

A launch party last week at London’s Kensington Roof Gardens offered us a hint into the scent of DKNY’s new Be Desired perfume.

Inspired by the hidden urban gardens of New York City, the fragrance features a new green floral element which has a zingy, light, grapefruit scent and is a great addition to the DKNY family. I’m a big fan, but I like it because it’s not too sweet. Sometimes the DKNY perfumes can verge on the sickly I find, but this one hits the right fresh, woody notes for me – a bit like opening the window on a hot, summer’s day.

DKNY Be Desired perfume preview, FashionBite 2

A 50ml bottle retails for £50 and is available nationwide from October 14.

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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