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REVIEW: CREAM, Shoreditch

REVIEW: CREAM, Shoreditch

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Oh god, we love this place. We love the double-height ceilings and simple decor, we love the Shoreditch location and we love Magnus Reid, the brains behind the operation quietly cooking up a storm behind the counter.

White walls, filament bulbs and green plant fronds jump on current trends without added pretension: copies of Protein magazine line the walls, dogs are more than welcome and a gamut of fresh fruit and veg fills up the bottom of the drinks fridge.

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A beautiful Saturday morning saw us at CREAM bright and early, with a healthy brunch in mind. Magnus (whose experience casually includes running the Hackney Pearl and creating the Rooftop Cafe at the Shard), genially guided us towards scrambled egg with top-quality chorizo (£10) and smoked trout fillets with nasturtium and a fried egg perched on top (£9).

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As an extra treat, we sampled natural yoghurt, artfully spread around a large bowl then peppered with seeds and fresh figs (£6). We’re delighted to say all was served up in record time by lovely staff, big portions justifying the slightly heavy price tag.


The menu is clean and simple, like everything else here – guests aren’t bombarded with unnecessary detail about dishes. Plates sailing past your head to other customers are advertisement enough in themselves – French toast smothered with fresh berries looks more than good enough to warrant a return visit.

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There’s something exciting about this place, the counter heaving with delicious treats from quality suppliers (freshly-made cakes are by Hackney Yolk, a local company with the most lust-worthy Instagram since Clerkenwell Boy’s).


Tucked away from the main high street, it’s the sort of cafe that will live and die by recommendations. Lucky for Magnus, the clientele are as in-the-know as he is – their excited Twitter uploads are the only advertisement he needs.

Amy @ Fashionbite xx


Address: 31 New Inn Yard, London EC2A 3EY

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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