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REVIEW: Fraq’s Lobster Shack, Fitzrovia

REVIEW: Fraq’s Lobster Shack, Fitzrovia

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London food trends are fickle. 2013: the year of the burger. 2014? Chicken. And this? Well, looks like we’ve gone up a gear (and a few more quid) as it’s all about lobster. Gourmet fast food still reigns supreme with 20-somethings in the capital, a string of mid-class, no fuss ‘shacks’ and ‘joints’ springing up, customers whipping through meals in under an hour.

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One of the latest incarnations is Fraq’s Lobster Shack (a stone’s throw from Lobster Kitchen), an East Coast-style, 34 cover seafood ‘joint’ doing a great line in Maine lobster and (criminally undersung, might we add) lemon sorbet, vodka & prosecco slushies.

Freshly baked subs are filled with mayo, salad and soft lobster covered in butter, garlic or spices (£15), or prawn and avocado (£11), there’s a creamy lobster bisque (£8), or indulgent courgette fries for added crunch (just £3). Cephalopod fans should look no further than the calamari club roll at £9, which drew plenty of attention on our Instagram feed.

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We’re not pretending this place isn’t expensive for what it is – £15 for a roll really is a lot, but lobster is notoriously pricey and so are gimmicks, which Fraq’s and all the rest of them undoubtedly are. Service is friendly, the decor is fun and if we’re honest, on a Friday night we’re likely to spend £15 on food and booze just about anywhere. This is a world away from a platter of luke-warm mystery meat in a sweaty bar – give it a go.

Address: 55 Goodge Street, Fitrovia, London, W1T 1TQ

Tel: 0207 637 9942

Website: Fraqslobstershack.com

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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