Triumph has pledged to fit 100,000 people worldwide (10,000 in the UK) with their perfect bra this year to celebrate its centenary year. It’s a big promise, so I headed down to their Covent Garden pop-up boutique #MaisonTriumph to find out a bit more.

I was staggered when the team told me that over 75% of women wear the wrong bra size, with nearly the same number saying that badly fitting lingerie can really affect their day-to-day confidence. I have to say, I’m a big culprit of this. I can’t remember the last time I had my bra size measured.

Some pieces from the new season collection…

I have a friend who’s Mum diligently takes her lingerie shopping every six months or so to get measured. She is a larger bra size though, so maybe there’s more of a need in the plus-size cups to do this, but in general I think we’re all quite bad at it.

Part of Triumph’s Stand Up For Fit (SUFF) Campaign is also about boosting women’s confidence in general, which I’m a huge advocate of. It is part of a wider campaign, called ‘Women in Making’ which includes collaborations with inspirational women such as designers Roksanda Ilincic and Sophia Webster.

Roksanda Ilincic’s bespoke lingerie for Triumph, sold exclusively in the Maison Triumph store…

As part of Women In Making, Triumph is also hosting a bunch of day workshops at its Maison Triumph pop-up, such as bag making or embellishment. You can find out more details on the ‘Women in Making’ page.

After having a browse around the beautiful store, I particularly liked the new Helena Christensen collection (below) – so pretty! – I was taken to get fitted.

I’d normally wear a 34 B/C cup but it turns out I’m actually 36 D/DD… so totally out there! I’ve been wearing my new bra this week and it has made a huge different. I feel a lot more secure and strapped in than I have previously.

After being fitted, I had my photo snapped in the Triumph booth…

As it was Triumph’s press day too, we were all treated to a delicious selection of lunch treats…

If you fancy getting fitted and joining Triumph’s pledge for 10,000 in the UK (they’re currently at 2,785!) check out the site for more details:  Stand Up For Fit >