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BEAUTY TIP: Instant Daily Skin Boost

001 skincare 2, FashionBite

BEAUTY TIP: Instant Daily Skin Boost

001 skincare 2, FashionBite

At the press day of award-winning, new skincare brand 001 recently, I got chatting to the delightful founder Ada Ooi. The Hong-Kong entrepreneur – a trained aromatherapist and beauty therapist – launched her brand 001 to target skincare on two levels: combining traditional apothecary with modern science to return skin, as she puts it, to ‘its natural state of equilibrium.’

Skincare is as much about the rituals as it is the products, Ada explained, as she revealed one of her top skincare tips and it really does work (I’ve been doing it for the last month!)

TIP: Take a cotton wool pad and separate the pad to make it into two very thin pads. Spritz the pads generously with 001’s Pure Lavender toner and place under yours eyes for about 15/20 minutes. Do this every evening before bed.

001 skincare, FashionBite

The cooling spray really helps to tone and tighten the under eye area and it works as a mini-facial every evening. Ada explained that traditionally, in the SE Asian culture, women will do daily skincare rituals to help keep skin fresh, toned and healthy, rather than just one-off facials. It’s about daily maintenance, rather than sporadic treatments.

If your skin is feeling very dry, 001’s Intensive Elixir or Active Marine power Concentrate are also great products to massage into skin every evening – you just need a few drops as a base before your moisturiser.

Check out the website www.doublezeroone.com/001 for more details on the brand.

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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