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Mary Katrantzou for Adidas…We’re excited!

Mary-Katrantzou-SS14, FashionBite

Mary Katrantzou for Adidas…We’re excited!

The queen of print, Mary Katrantzou, has teamed up with Adidas to create a capsule collection of clothing and footwear in her iconic, colourful Kaleidoscope patterns.  The collection is due to launch this November.

Katranzou’s use of colour and texture in her graphic printwork is phenomenal.  I adore her designs and I can’t wait to see this latest collaboration. (I have a beautiful silk Katrantzou dress – which is now sadly a top – thanks to the washing skills of the boyfriend!)

“I’m really excited to be working with adidas on a line of apparel and footwear. I grew up, like so many other kids around the world, wearing adidas trainers and I’m really excited about bringing my vision to such a global brand. They have a fantastic heritage and their ability to innovate in sportswear makes them the perfect partner for us to work with in this market.”

Mary Katrantzou

Adidas has previously collaborated with designers including Raf Simons and Stella McCartney.

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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