Brit model Suki Waterhouse, currently fronting the Burberry Brit Rhythm campaign, is to be the new face of Superga’s Spring/Summer ’14 campaign. Former faces have included Alexa Chung and Rita Ora.

Superga said the campaign, which is currently being shot, is based around the Italian term Sprezzatura, which encompasses a nonchalant, effortless style described as “artful dishevelment.”

The ads, due to launch with Suki, will follow on throughout the season to feature a behind-the-scenes look at the fashion industry, with a showcase into fashion insiders’style and their interpretation of Sprezzatura.