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Suki Waterhouse New Face Of Superga

suki waterhouse to be the new face of Superga, FashionBite

Suki Waterhouse New Face Of Superga

suki waterhouse to be the new face of Superga, FashionBite

Brit model Suki Waterhouse, currently fronting the Burberry Brit Rhythm campaign, is to be the new face of Superga’s Spring/Summer ’14 campaign. Former faces have included Alexa Chung and Rita Ora.

Superga said the campaign, which is currently being shot, is based around the Italian term Sprezzatura, which encompasses a nonchalant, effortless style described as “artful dishevelment.”

The ads, due to launch with Suki, will follow on throughout the season to feature a behind-the-scenes look at the fashion industry, with a showcase into fashion insiders’style and their interpretation of Sprezzatura.

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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