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An Open Letter To Marc Jacobs…

Miley Cyrus for Marc Jacobs 1

An Open Letter To Marc Jacobs…

“In the spirit of Miley Cyrus’ critics (read out more about it HERE),  I write to you Marc Jacobs…

Why of why have you lowered yourself to the gimmicky publicity stunts of a fame-hungry young girl, shooting Miley Cyrus as the face of your new Spring/Summer ’14 campaign? You are a brilliant, genius designer and have the choice of any star or model in the world..so why choose her?

Her seen-it-all-before stunts are boring, sad and tired. She reeks of desperation and a slightly unhinged sense of reality or what’s cool. This kind of fame is so dated, she’ll be on Big Brother next flashing her crack to all who’ll listen. Miley Cyrus is not a fashion or music pioneer and she’s certainly not someone we look up to and admire. She’s no Lady Gaga and she’s certainly no Madonna. Is she someone the fashion world and your customers really want to emulate?

Yes, she can grab headlines and her body parts generally parade themselves across the Daily Mail’s sidebar of shame on most days, but Marc you are surely big enough and successful enough not to need this type of publicity now? If that’s the route you’re chasing, why not stick Kim K and Kayne on your Autumn campaign and be done with it?

I’m not alone in my shock at the designer’s decision, acclaimed fashion photographer Juergen Teller refused to shoot the star for the campaign. Marc Jacobs told Women’s Wear Daily: “I have worked with Juergen for years and love him as an artist. He just didn’t want to shoot her.” Instead the campaign was shot by David Sims.

Thank God, someone has some sense! Please stop giving this girl column inches and campaigns, she is dull, boring and really not cool!”

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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