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Covent Garden Christmas Shopping (20% Discounts)

Christmas shopping night, FashionBite

Covent Garden Christmas Shopping (20% Discounts)

If you fancy starting your festive shopping with a bang, the Covent Garden areas of Seven Dials and St Martin’s Courtyard are hosting a 20% discount shopping night tonight (Thursday 5 December), for one night only, from 5-9 pm.

This includes brand such as Diesel, Jaeger London, Urban Outfitters, Laura Lee, Pretty Ballerinas, Bolongaro Trevor, Poste Mistress, Tatty Devine and Superga and beauty and grooming brands are also offering makeovers, treatments and pamper sessions on the night.

Check out brand new fast beauty bar Blow, male grooming salon Murdock London and much loved make-up labels Bare Minerals, Benefit as well as Shu Uemura’s new flagship store.  Add a touch of Christmas sparkle at the pop-up ‘glitterfication station’.

The whole of the Seven Dials area will also be closed off to traffic, with live performances and festive street food stalls throughout the streets, plus DJ’s and bands in store.


To qualify for the discount, register for a free ticket at along with a list of participating stores and venues. You can also get updates on the event at Twitter @7DialsWC2 & @smccoventgarden, and Facebook &


In addition, St Martin’s Courtyard will be running a ‘Random Acts of Kindness’ campaign, from 12-24 December.

In the true spirit of Christmas, shops and restaurants in the area will celebrate the joy of giving at Christmas by rewarding shoppers, diners and visitors with gifts completely at random. For example, you may be rewarded with a full makeover at fast beauty bar blow Ltd after having a blow dry, dining at Bill’s when you’re presented with a Christmas hamper or given a voucher for an evening class from The Covent Garden Academy of Flowers after buying a bouquet of roses.

St Martin’s Courtyard will make a donation of £10 to charity for each present given and visitors will be treated to live music in the courtyard during the twelve days.

For more information, check out

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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