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Isabel Marant For H&M A Sell-Out!

Isabel Marant for H&M a sell-out, FashionBite

Isabel Marant For H&M A Sell-Out!

Isabel Marant for H&M a sell-out, FashionBite

I’ve just returned from the H&M store on Regent Street, for the launch of the much-anticipated Isabel Marant collection, and it has now completely sold out. I managed to bag myself this gorgeous scarf before it did, with sparkly gold flecks and gold tassles, it will certainly get lots of wear over Christmas!

The collection sold out within hours of the store opening, as Marant fans rushed out to grab a piece of the designer at a fraction of the price. In global brand terms, Isabel Marant is not on the same scale as the like of Versace or Karl Lagerfeld for H&M, but from a fashion perspective it’s by far my favourite collection to date and it has whipped up the fashion world into a state of frenzy. It will be interesting to compare, but it seems it has been the most successful from a commercial perspective too. I’ve popped in to see every collaboration at the H&M Regent Street store since they started and very few have had no product left whatsoever within hours.

Just scouring Ebay, the collection is already being sold for double/triple the price, which is standard for these kind of collaborations but the coverage of this collection prior to launch was also huge.

Did you manage to buy anything from the collection? Let us know.

Emily @FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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