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Shake Shack: Worth The Hype?

Shake Shack: Worth The Hype?

shake-shack

So Covent Garden’s newest burger joint has been open for a few weeks now, allowing for the queues of die hard burger fans to dissipate, revealing a calm, fuss-free place to grab a bite after work (and a cheeky glass of wine). Or so we thought. The line still snakes around the piazza and for two reasons: the hype machine is clearly functioning at full throttle, and the food is good. Really very good.

Modelled on a  ‘modern day roadside burger stand’, Shake Shack evokes chilled Californian vibes, focusing on fresh, fast food for the masses. It’s self-consciously slick, but not annoyingly so. The burgers are uncomplicated, the most elaborate offering being a burger with a mushroom piled on top, filled with gooey cheese. We opted for a SmokeShack cheeseburger topped with Niman Ranch all-natural applewood smoked bacon, chopped cherry pepper and ShackSauce (a sort of Marie Rose with garlic and dill) and a hefty portion of uniformly crinkle-cut fries. Life changing it wasn’t, but it was quick and tasty, served in an undeniably pleasant, airy setting for a burger joint.

Shake Shack London

The reason we’d go back?  Nothing to do with the burgers. For those, we’re sticking with Honest Burger and GBK. It’s the frozen custard and ‘concrete’ milkshakes (another marketing ploy… read: ice cream) that are calling us back. Our favourite (the Union Shack) boasts chocolate chunks by Paul A Young, fudge sauce, St JOHN Bakery chocolate hazelnut brownie and sea salt. The Shack-made Lemonade is perfect on a hot day, and there are even treats on the menu for four-legged friends. If Red Velvet biscuits are what’s been missing from your dog’s life, now you know where to go…

Amy @ FashionBite xx

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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