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Selfridges Sweaty Betty Concession

Selfridges Sweaty Betty Concession

sweaty betty london

Founded in 1998 by Simon and Tamara Hill-Norton, feminine sportswear brand Sweaty Betty has come a long way since starting out in Notting Hill.  Now proudly presiding over a prestigious corner of the third floor Denim Destination in London’s Selfridges, the brand is doing even more to empower women by helping them to enjoy exercise.

FashionBite took a trip to the new store after agreeing to take part in a 10k run for charity, in need of some running gear, not to mention serious motivation. Ten minutes in the shop is all you need to feel inspired – the design is clean and easy to navigate, spanning 1000 square feet. Staff are knowledgeable while the clothes are genuinely flattering and practical – best of all, they promise to last much longer than the cheap T-shirts and running leggings we’ve been buying at high street stores. Granted, they’re a little more expensive (a T-shirt will set you back around £45) but well worth it.

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Considering the distance we’ve been building up to in recent training, it seemed only appropriate to try out some ‘10k Run Tights‘, with an elasticated waist, inner draw cord and tonal black panels. We loved the material, which was stretchy without becoming baggy, and the inner key pocket – having only recently started running in the great outdoors (it can be daunting, we’ve found) we’d been irritated by having to carry our keys. Next stop, finding some headphones that’ll stay in our ears longer than five minutes…

We were also pleased to find out that as a paying Sweaty Betty customer, you can take advantage of free fitness classes in various stores dotted around the capital and beyond after shopping hours. Simply sign up to a class in store or online and you could be trying our everything from body attack to Pilates, running to yoga for absolutely nothing with other like minded women. If that’s not motivation to get fit, we don’t know what is.

Amy @ FashionBite xx

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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