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A Fashion Line By Rihanna, For Rihanna


Who better to model Rihanna’s River Island collection than, well, Rihanna? That’s what she thinks anyway.

Ever the exhibitionist, the Stay singer has uploaded pictures of herself looking sultry in a few pieces from her first River Island clothing collection via Instagram. She models a white T-shirt and black dress, styled with a backwards box cap and gold hoop earrings, followed by a cropped white hoodie layered under a denim crop top and black trousers. She looks fantastic, of course, but that wasn’t what prompted me to write this piece.

What I want to address is the question on everyone’s lips… how am I meant to pull off an outfit like that, if I’m not Rihanna? The answer: You probably can’t.


The 25-year-old posted the shots alongside attention grabbing statements “RIHANNAforRIVERISLAND” and “Rockin dat #RIHforRIVERISLAND” that appeared on the River Island Twitter page, naturally, prompting thousands of fans to comment and share their hopes of looking even an iota similar to their idol once they’d purchased something from the collection.

Self-promotion is all well and good, but our problem with the range lies within the prices of the pieces. Aimed at high street shoppers, some items are going for up to £150 (see the grey boucle jacket) and we’re wondering how many of her devoted fans will actually be able to afford anything from the line. A plain roll sleeve tank top will set fans back £20, while a pair of tie front trucker boots cost a whopping £95. Should teenager’s pocket money be going towards crop tops, denim shorts and tank tops that are three times more expensive than they should be? Should they be buying these items at all?

Rih Rih is the first to admit that she designed the range for her own enjoyment, to accommodate the changes she wanted to make to the clothes already on offer to her:

“I’ve wanted to design my own fashion line for a very long time. This is something I’ve wanted to do ever since I started loving fashion. I got passionate about it and every time I saw something on a rack there would be something I’d want to do to it to change it. So I felt like the only way I could do that would be to design the perfect thing for me.”

And that’s the problem. She’s designed the perfect thing for her… not her impressionable fans, who’ll be paying for her next custom-made outfit, no doubt. Rihanna lovers, we reckon you’d be better off leaving this stuff on the shelves.

Amy @ FashionBite xx

All pictures are from To FashionBite’s Weekly News

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