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Who Run The World? Girls! Beyonce Launches Gucci Female Empowerment Campaign

Who Run The World? Girls! Beyonce Launches Gucci Female Empowerment Campaign


Feminist powerhouse Beyonce Knowles launched a global Gucci campaign for female empowerment today, demanding that women across the globe be allowed to realise their full potential. The focus is on three key pillars: Education, Health and Justice.

The Chime For Change initiative plans to raise funds and awareness in support of projects for girls and women around the world, made possible by sharing “powerful stories” about inspiring females.

“I have always felt strongly about equal opportunity for women. Girls have to be taught from early on that they are strong and capable of being anything they want to be,” said our favourite singer.


“It’s up to us to change the statistics for women around the world. I’m honoured to be in the company of women who live fearlessly and set an example for the next generation of young ladies.”

A TEDxWomen luncheon hosted by Salma Hayek will mark the launch of the campaign today. Hayek will present a short film detailing the aims of the scheme which tells the story of Nigerian democracy activist Hafsat Abiola, featuring herself and music by our favourite Independent Woman, Queen B.

The video is the first in a series of ten Chime For Change short films featuring inspirational women’s stories:

“I am proud to be joining the growing international movement on behalf of girls and women around the world,” said Hayek. “I believe that by working together we can change the course of history to ensure that girls and women are empowered to realise their potential and thrive.”

An bevy of influential individuals make up an advisory board of experts and global advocates for the campaign, including Julia Roberts, Meryl Streep, Jada Pinkett Smith, Francois-Henri Pinault, Gordon and Sarah Brown and Arianna Huffington. With names like these, how could it not be a success?


We love Gucci for its history of supporting women’s rights movements. The fashion giant enjoys a seven-year partnership with UNICEF in support of girls’ education and has already founded two female film awards –  the Spotlighting Women Documentary Award and the Gucci Award for Women in Cinema with the Venice Film Festival. Great work!

“This is the emergency and the opportunity of today,” said Frida Giannini, Creative Director of Gucci.

“We have reached a significant moment in the history of girls’ and women’s empowerment and now is the time for change. I think it is essential for girls and women to see and celebrate what is possible. I hope that through Chime we can help the voices calling for change to become so loud that they cannot be ignored.”

Hear, hear!

Amy @ FashionBite xx

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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