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DON’T MISS: West End VIP Shopping Day 24/11/12

DON’T MISS: West End VIP Shopping Day 24/11/12

London’s West End is without doubt one of the best areas in the world for Christmas shopping – so why not start early? From 8am to 8pm on Saturday, the fashion mecca will host a traffic-free shopping day with tons of bargains to be snapped up.

‘Very Important Pedestrians’ can meet celebrities like Duncan Bannatyne and Robert Powell behind the tills of selected stores on the day, and a performance from McFly on Oxford Street (at 11.30am) is sure to have you re-living your teenage years. Don’t miss this opportunity to pound the pavements free from the worry of getting run over by an enthusiastic cyclist!

Shoppers can win prizes and take advantage of exclusive discounts and offers – look out for ‘West End Gift Gurus’ who’ll be on hand to help and give directions (believe us, you can and will probably get lost in the sea of people).

Before you set off, do your homework – make you sure you hit at least one of these stores (we’re trying them all, if we can find time!)

Selfridges, 400 Oxford Street ‘Elfridges’ will be on hand to help you with all your Christmas shopping plus you can get up to 20% off on some stock.

Swarovski Crystallized, 24 Great Malborough Street One-off deals, a free gift with every purchase and complimentary mulled wine and mince pies.

The Dune Group, 120 Oxford Street The store will serve champagne to mark its birthday and give out special prizes to shoppers.

Reiss, 172 Regent Street Enjoy a free festive wrapping servce with every purchase.

All Saints, Regent Street All Saints designers will be on hand to offer styling advice and personalised shopping experiences.

Intimissimi, 90 – 92 Oxford Street and 366 – 370 Oxford Street Enjoy a selection of free limited edition chocolate candies and balloons.

John Lewis, Oxford Circus Meet Father Christmas, watch musical performances from the cast of Jersey Boys, enjoy live music from the jazz band and see the latest trends at the in-store fashion show.

Mango, 225 – 235 Oxford Street Complimentary gift wrapping and goodie bags available all day.

Marks & Spencer, 458 Oxford Street and 173 Oxford Street A host of festive entertainment including choirs, in-store DJs and personal shoppers.

This year the event is supporting Make-A-Wish Foundation, the charity that grants magical wishes to children and young people aged 3-17 fighting life threatening conditions. American Express will also donate £1 per transaction over the weekend to the cause, up to a maximum of £50,000. If you have an American Express Card, you can register online to receive a one-time statement credit of £25 if you spend £50 or more during the weekend at a participating location. You can thank us later!

See you there,

Amy @ Fashionbite xx

Amy Everett is FashionBite's food and travel editor, she also writes for national newspapers and magazines including the Guardian Travel, Stylist, Shortlist, Red, Cosmopolitan and more.

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