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A Tour Of McQ’s New Flagship Dover Street Store

A Tour Of McQ’s New Flagship Dover Street Store

McQ Dover street flagship store, FashionBite

During London Fashion Week last month, I was invited down to preview the new McQ store on Dover Street, the first London flagship for the younger sister line of Alexander McQueen.

McQ Dover street flagship store, FashionBite

The impressive three-storey building was designed by David Collins, known for many iconic spaces including The Wolseley, The Connaught and The Blue Bar at The Berkeley, in close collaboration with Alexander McQueen creative director Sarah Burton. It is a brilliant mix of digital innovation, boutique luxury sexed up with an S&M/urban edge and is a fantastic a showcase for some of the more statement pieces direct from the McQ catwalk. I absolutely adore the McQ label and you literally fall in love with every piece from the new AW12 collection when you wander around this store [the scarlet peacoat is top of my wish-list!]

McQ Dover street flagship store, FashionBite

McQ Dover street flagship store, FashionBite

McQ Dover street flagship store, FashionBite

McQ Dover street flagship store, FashionBite

McQ Dover street flagship store, FashionBite

McQ Dover street flagship store, FashionBite

I adore the punk S&M-style embellishment on some of the pieces for AW, which has also been reflected in the decor of first floor womenswear. The red velvet covering the chairs was taken from the same material used in the catwalk collection.

McQ Dover street flagship store, FashionBite

With wall screens projecting the current season catwalk show, mirrors that take a picture of you then email it to your friends or family and fixtures designed with the female form in mind, this store is not short of interesting details to capture your attention.

McQ Dover street flagship store, FashionBite

With a table-cum-desktop as you enter, where you can flick through digital lookbooks and engage more generally with the McQ brand, Burton has thought of everything in this fabulous new store. Opening in the same month as Burberry’s new Regent Street flagship, we see two great British designers producing some incredibly exciting and innovative retail spaces. Definitely worth a visit!

Emily @FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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