The Scent Of Meadham Kirchhoff for Spring/Summer ’13
We’ve been desperate to join Edward Meadham and Benjamin Kirchhoff’s rainbow-glitter-sequin-chiffon party since the ex Central St Martins students burst onto the fashion scene after graduating, and as usual we couldn’t wait to see what their latest collection had in store. It appears things have taken a rather demure turn at the fashion house – dreamy, feminine, pretty and soft. Watch their SS13 show HERE.
The outrageous pair have struck up quite the friendship with quintessentially British perfume brand Penhaligon’s (yes we’re jealous), choosing to spritz the models, the clothes and just about everything within their catwalk shows with their heady perfumes.
The dynamic duo’s Spring/Summer 2013 collection on show at London Fashion Week marks the seventh time they’ve collaborated with Penhaligon’s – a winning combination, and they’re sticking with it. Each season Meadham Kirchhoff choose a scent that will embody the momentum of their newest collection, so something special was needed to offset this season’s theme, entitled ‘A Cautionary Tale’. Fresh flowers and silk bows were integral to almost every look, with lace and heavy embroidery featuring throughout, conjuring a Jane Austen-esque aura of high society sophistication.
‘Cornubia’ did a great job of adding to the audience’s sensory experience of the collection, proving to be the ultimate vintage accessory. Originally launched in 1991 and relaunched in 2009, the scent, with its musky, oriental notes of wood, cherry-sweet vanilla and heliotrope is as alluring and beguiling as the collection itself. MK describe the accompanying designs as “a personal reflection on creative expectations and the ensuing liberation.”
They went on: “Choosing Cornubia was easy, as we wanted something reminiscent of old-world beauty. We also loved the packaging, the ribbon bow and the name Cornubia.” Us too!
The title ‘A Cautionary Tale’ suggests a dark warning of things to come – a sure sign that Meadham Kirchhoff know they’re here to stay, have lots to tell us, and we’d better be listening. We’re all ears…
Amy @FashionBite xx
Catwalk photographs by POPTUCKSHOP