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SS13: Jonathan Saunders for London Fashion Week!

SS13: Jonathan Saunders for London Fashion Week!

NEWS JUST IN: Jonathan Saunders for LFW! Fashionbite

Yes, Jonathan Saunders has been selected as the first designer to create the event branding and visuals for SS13 at London Fashion Week. The Scottish designer, who is a favourite amongst the fashion industry for his love of print, colour blocking and traditional silk screening technique, was chosen for the iconic ombre print that is prominent throughout his AW12 collection.

NEWS JUST IN: Jonathan Saunders for LFW! Fashionbite

Taking its influence from a Hungarian French artist, named Victor Vasarely, whose art and sculpture was focused round the geometric abstract art form, the optical illusion print was seen on a range of beautifully unique pieces throughout the show. From the burnt orange, absolutely stunning A-line coat, to the exquisite high-waisted emerald green cigarette trousers (with a similar cropped pair now available at Asos for £40!) and the masculine feel of the grass green, deep bishop collar buttoned-up shirt (want!), no wonder the British Fashion Council have decided to use it to represent this great City!

NEWS JUST IN: Jonathan Saunders for LFW! Fashionbite

Born in Glasgow and studying at the College of Art, Saunders went on to graduate from Central Saint Martins in 2002 with an MA in printed textiles, which later won him the Lancôme Colour Award. Having worked with Alexander McQueen, Christian Lacroix at Pucci and Pheobe Philo at Chloé, he went onto win the Fashion Enterprise Award at the British Fashion Awards and Scottish Designer of the Year in 2006, Elle Style Designer of the Year in 2007, before receiving  BFC Fashion Forward sponsorship for his SS07 collection.

NEWS JUST IN: Jonathan Saunders for LFW! Fashionbite

With the flattering-for-all, A line shift dress one of his trademark pieces, the brilliant use of fresh colour and contrasting prettiness and forward-thinking motion of print design, has won him an army of fans from Sarah Jessica Parker to Sienna Miller. Having collaborated with Topshop and Target, the (cute!) Scotsman is firmly back in London after showing at New York Fashion Week until 2010.

As this year’s winner of the BFC/Vogue Designer Fashion Fund, it seems going forward this will be a regular occurrence, with the winner of the prestigious prize being handed the significant job of creating the stylish backdrop for London.

We cannot wait!

FashionBite xx

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