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NEW SEASON: MIU MIU AW12 Advertising Campaign…Wow!

NEW SEASON: MIU MIU AW12 Advertising Campaign…Wow!

MIU MIU AW2012 Advertising Campaign... Wow! FashionBite

Two words: Chloë Sevigny. The coolest actress/model/designer/muse/woman of our generation. Fact. Her effortless, always one finger on the off-centre button, style can with a flick of her natural quirk turn any ordinary outfit into a dazzle of original brilliance. Just like the obscure film choices, her clothes speak volumes but are never brash, in your face, “Look at me!” which is why we absolutely adore her.

So, who better to front the stunning new autumn/winter advertising campaign for FashionBite favourite, Miu Miu than this incredible woman. Those shoes, that pattern, the David Bowie hair and make-up!

From the genius lens and art direction of Mert Alas and Marcus Piggott, we cannot wait to see this full size on every glass window and bus shelter to brighten up any drizzly Monday morning.

Now all we need to do is start saving…

Fashion Reporter, Sian O’Donnell

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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