Alice Temperley launches debut high street collection for John Lewis
Brit designer Alice Temperley is launching her first high street collection for department store John Lewis.
The collection, called Somerset by Alice Temperley, will feature 60 pieces (including accessories) and be exclusive to John Lewis.
The range is due to launch in select John Lewis stores and online on September 4. British model Lily Donaldson will front an ad campaign for the new range. Prices will range from £99 for a dress to £1,000 for a sheepskin coat.
Alice Temperley said: “We have spent the last ten years building our lines and Somerset will compliment our existing collections; it is a very accessible product that will take our aesthetic to a wider audience.
“I wanted it to be very much a collection of essentials and to design a collection that would provide a feminine and functional wardrobe for women in their everyday life. This collection is all encompassing, effortless and draws on our classics.”
John Lewis Head of womenswear added: “Working with Alice to create Somerset by Alice Temperley has provided us with a unique opportunity to launch and build an entirely new and exclusive brand. We have worked incredibly hard on the quality, design and fabrication to ensure it meets the high demands of both Alice Temperley and John Lewis customers.”
I love Alice Temperley’s designer womenswear label Temperley London – stunning embellishment, striking prints and beautiful fabrics, so I can’t wait to see her collection for John Lewis!