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H&M confirms plans for new fashion chain ‘& Other Stories’

H&M confirms plans for new fashion chain ‘& Other Stories’

H&M confirms plans for new fashion chain '& Other Stories'H&M has confirmed speculation (swirling for the last few weeks) that it is launching a new, premium fashion chain called ‘& Other Stories’ next year.

The store will carry “slightly higher prices that H&M,” said H&M chief executive Karl-Johan Persson and it is set to build on the success of Cos, its more premium retail chain.

H&M declined to reveal any more details, so we’ll have to wait and see – but I can’t wait to find out more…so keep posted!

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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