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SPRING STYLE – Why We’ll All Be Wearing Superga’s This Summer!

SPRING STYLE – Why We’ll All Be Wearing Superga’s This Summer!

Alex Chung in the new Superga campaign, FashionBiteBFC style ambassador Alex Chung has put her hand to styling, as the newly appointed creative director of Italian footwear brand Superga and boy does the campaign look great!

Her first shoot for the SS12 campaign – which she both styles and models in – has been photographed in sunny Miami and embodies the fun, carefree lifestyle of the brand. The images take me right back to a road trip I did around California about a year and a half ago – ahhh…nostalgic!

Alex Chung in the new Superga campaign, FashionBiteAlexa hit the road with photographer Guy Aroch and in the pics she combines the brand’s iconic 2750 sneakers with outfits of her choice. Superga was founded in 1911, but by 1925 its designs had evolved to use rubber in the soles and the 2750 pump was born – remaining a hero piece to this day.

Alex Chung in the new Superga campaign, FashionBiteSuperga’s are a great choice for a lazy weekend, teamed with  jeans (or a skirt when the sun’s out!) and with Alexa as the new creative face – Superga is set to be the pump of choice for Spring/Summer 2012!

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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