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PARTY: Viktor & Rolf launch Spicebomb with a bang!

PARTY: Viktor & Rolf launch Spicebomb with a bang!

Party -Viktor & Rolf launch Spicebomb, FashionBiteDesign duo Viktor & Rolf held their launch party for new men’s fragrance Spicebomb last week, which kicked off with a real bang!

Thinking we were going to an ordinary launch party event; we headed to the Charlotte Street hotel, sipped on champagne and caught up with fellow bloggers and journos.

However, we weren’t to stay indoors for long and half an hour into the evening we were told to don our warmest faux furs and totter along the cobbled back streets of Tottenham Court Road to an industrial, multi-story carpark where we were chaperoned by two exquisitely dressed men into a large car lift…so far, so confusing!

Party -Viktor & Rolf launch Spicebomb, FashionBiteAs we approached the top floor of the car park, we were greeted by a delicious waft of spicy fragrance. We entered the industrial space in virtual darkness, whilst a big screen projected a film of the new Spicebomb perfume. The film finished, then a second screen to our right began playing another film and we all dutifully inched around to the right to face it.

A few seconds later, a massive and piercing explosion occured. Silver paper shards rained down upon us, the heady scent of Spicebomb filled the air and the controlled explosion produced a huge fragrance bottle in the shape of a grenade. We were shocked…to say the least!

As the explosion settled and we all caught our breath, the music was immediately cranked up, the lights came on and a gaggle of waiters appeared out of nowhere with fabulous cocktails, champagne and delicious canapes. A fantastic way to start a party (and launch a new product!)

I love the female fragrance (Flowerbomb) – which is floral, yet bold and powerful not sickly sweet. Spicebomb doesn’t disappoint, in keeping with the female fragrance it has floral undertones but is spicy and musky too. It has a gorgeous smell and could definitely pass for unisex. I picked one up for my boyfriend, but have so far worn it every day myself!

You can buy Spicebomb exclusively at Harrods until March 7.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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