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PICS – Mulberry’s new SS12 campaign, shot in Brighton!

PICS – Mulberry’s new SS12 campaign, shot in Brighton!

Mulberry, SS12 campaign, FashionBiteI love the oversized, candy coloured theme of Mulberry’s SS12 campaign, shot in my beloved old home town of Brighton (I lived there for about 5 years before moving to London!) The shoot was inspired by creative director Emma Hill’s memories of the English seasides of her childhood.

Mulberry, SS12 campaign, FashionBiteMulberry, SS12 campaign, FashionBiteMulberry, SS12 campaign, FashionBiteMulberry, SS12 campaign, FashionBiteIn key colours for the new season – against a backdrop of blue sky and the Brighton Peer –  models Frida Gustavsson and Lindsey Wixson recline with giant topsy-turvy melting ice-creams, sticks of rock and striped sweet bags created by set designer Andy Hillman. 

In his third campaign for the brand, Brit photographer Tim Walker capures the essence of spring/summer with a fun and whimsical twist…good enough to eat!

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

Comments (3)

  • OMG I love these pictures – so bright and bold very seaside

    reply
  • I adore these – love the broken rock and ice cream.
    Very bright and summery

    reply

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