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NEW SEASON: Boden SS12 – Parisian chic & nautical charm

NEW SEASON: Boden SS12 – Parisian chic & nautical charm

Boden SS12, FashionBiteBoden’s spring ’12 collection takes us on a journey across Europe with three stories: the first set in Paris and called ‘Globetrotter’, the second a nautical story called ‘Breton Charm’ and the third a holiday story called ‘Secret Mediterranean’. Boden says the Globetrotter collection is a new direction for the brand, featuring relaxed Parisian elegance with a touch of fifties glamour.

Boden SS12, FashionBiteBoden SS12, FashionBiteBoden explains: “We’ve used a refined colour palette and painterly prints to create a smart day wardrobe with a little more polish and refinement than our customers will have seen in the past. Textures include crochet, fluid jersey and smooth satin.”

Boden SS12, FashionBiteIts nautical story, Breton Charm, focuses on casual clothes with a spirited British feel. Sporty and relaxed, Boden says the collection is “perfect for a spring break with family and friends.”

Boden SS12, FashionBiteIts holiday story, Secret Mediterranean, was shot in Majorca to show off the “perfect day to evening holiday wardrobe” and is typically Boden style with scorching summer brights, floral prints and feminine cuts.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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