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BFC announces NEWGEN sponsorship for London Fashion Week SS12

BFC announces NEWGEN sponsorship for London Fashion Week SS12

Holly Fulton, AW11, FashionBite

Holly Fulton AW11

The British Fashion Council (BFC) has announced its recipients of NEWGEN sponsorship for London Fashion Week SS12 (showcasing their autumn/winter ’12 collections), supported by Topshop. The list is awesome! With the level of talent pouring out of the London fashion scene at the moment, it’s set to be a brilliant Fashion Week in February…can’t wait!

In an announcement, the BFC said NEWGEN catwalk sponsorship has been awarded to designers David Koma, Holly Fulton, J.JS Lee, J.W.  Anderson, Michael van der Ham and Simone Rocha.

Presentation sponsorship has been granted to designers Christopher Raeburn and Thomas Tait and nstallation sponsorship to Nasir Mazhar and SISTER by SIBLING. And exhibition sponsorship has been awarded to Huishan Zhang, James Long, Lucas Nascimento, Palmer//Harding, and Tim Soar.

Past receipients of NEWGEN sponsorship have included Alexander McQueen, Matthew Williamson, Boudicca, Giles Deacon, Jonathan Saunders, Christopher Kane, Marios Schwab, Richard Nicoll, Erdem, Mary Katrantzou and Meadham Kirchhoff.

BFC ambassador for emerging talent Sarah Mower said: “The calibre and variety of the talent coming up through NEWGEN is a brilliant reflection of exactly why London is shining in 2012.  The designers selected for runway shows this season – both the fully-fledged designers Michael van der Ham, David Koma and Holly Fulton and the just-fledged J.W.Anderson, J.JS. Lee and Simone Rocha – are joined by brand new talents who are working their way up through the exhibition and presentation stages.

“The panel was impressed at the way this new, incredibly diverse set of individuals are united in their focus on concentrating on something so special and professional at such a young age.  Be it making shirts, like Palmer Harding, or knits, like Sibling, or precious eveningwear like newcomer Huishan Zhang – each one is so happy to learn, co-operate and contribute to the NEWGEN group energy. I’d particularly like to thank Mary Homer and the Topshop team for their uniquely brilliant showcasing of these designers. They and the NEWGEN panel – a group of the most dedicated and critical editors, buyers and industry experts in Britain, who give so much time and free advice to our designers – are all fantastic contributors to making London the best it can be.”

Simone Rocha receives NEWGEN catwalk sponsorship for the first time in 2012. Simone’s collections have generated great press recognition and have gained her prestigious stockists worldwide. Progressive knitwear brand SIBLING is launching their second womenswear collection SISTER by SIBLING for AW12, with support from NEWGEN, as an installation along with milliner Nasir Mazar. His collections take inspiration from a juxtaposition of street culture and vibrant ethnicity and his pieces have adorned the likes of Lady Gaga and Madonna.

Designers Lucas Nascimento and Huishan Zhang have received NEWGEN sponsorship for the first time and will be showcasing in the exhibition at London Fashion Week. Lucas Nascimento graduated in 2008 from London College of Fashion and has spent the last three seasons showing at Rio Fashion Week, his designs focus on the geometric and textural aspects of knitwear. Chinese born London based designer Huishan has found inspiration and direction in his own national identity creating a brand where Eastern heritage meets Western influence.

Tim Soar will showcase his second stand-alone womenswear line in the Exhibition at London Fashion Week. James Long also joins the exhibition with his progressive style and instantly recognisable use of leather and denim in his designs.

London Fashion Week will run from 17-22 February 2012 at Somerset House, London.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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