Karl Lagerfeld to launch affordable diffusion line
Karl Lagerfeld is launching a new, affordable “rock n’roll” inspired womenswear diffusion line in January, with prices ranging from £52 to £391. The collection will be exclusively sold online at Net-a-Porter.
Karl told Womenswear Daily (WWD): “It’s my today’s taste and style and a reflection of how I think a great number of people would like to be dressed now. I just want not too expensive clothes that people may like and perhaps want to wear. That was my concept for a long time, but my business partners in the past wanted to be like Chanel or Fendi without putting behind what is needed to be like that.”
The 100-piece range will feature evening and daywear, including classic black dresses with plunging backs, silver jeans and vest tops. The collection will launch online initially, but there are also plans to open dedicated Karl Lagerfeld stores and temporary pop-up boutiques.
Net-a-Porter’s executive founder Natalie Massenet said: “We believe in this collection based on Karl’s talent, his global appeal, and the product itself. We don’t share projections, but this has the potential to be an important business. It’s a very strong, well-edited collection with a great mix of street attitude and timeless chic. It also is an entire wardrobe that mixes and matches well with itself. While it has great contemporary price points, it has enough edge to resonate with a sophisticated fashion consumer who is looking for great new items at any budget.”
I can’t wait to see it….roll on January!!