Absolut steps into fashion with Limited Edition Vodka
Absolut has released a new limited edition vodka ‘Absolut Mode Edition,’ inspired by the world of fashion. A new campaign called ‘Reflections of Fashion,’ shot by New York photographer Sharif Hamza, has been launched alongside it.
The campaign draws on Absolut’s fashion heritage – during the early 1990’s it worked with several fashion designers such as Ford and Versace -and features supermodel Shannan Click. In recent years it has also collaborated with designers such as as Stella McCartney and Jean-Paul Gaultier.
The brand said the bottle is a re-design of its iconic shape – reflecting the world of fashion through twelve facets and wrapped with a mid-night blue silk band. Hamza took inspiration from the appearance of the bottle to shoot the campaign using mirrors and reflections.
The vodka is available exclusively at Selfridges and Harvey Nichols for the next few weeks, then major supermarkets from September 5.
Absolut will be announcing a series of partnerships over the next six weeks, so check out its Facebook page at Facebook.com/ABSOLUTUK for more info.
The vodka also makes a great gift if you’re heading to a house party or summer barbeque and looking for something a bit different!