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Selfridges: Snow White Christmas in July!

Selfridges, Christmas in July, FashionBite 19

Selfridges: Snow White Christmas in July!

Selfridges, Christmas in July, FashionBite 19Selfridges Christmas in July press day was a very festive affair…as you can imagine! Complete with faux snow, carols, a backdrop of Christmas trees and a flurry of white (the theme of the day) everywhere you looked…Alexander McQueen, Vivienne Westwood, Balenciaga, Tom Ford and Chanel were just some of the fabulous designers showcasing pieces from their autumn/winter 11 ranges during the press event in the lower ground floor of Selfridges Oxford Street flagship.

Selfridges, Christmas in July, FashionBiteSelfridges, Christmas in July, FashionBite Selfridges, Christmas in July, FashionBite Selfridges, Christmas in July, FashionBite I was treated to a manicure by the gorgeous Nars cosmetics brand, alongside eyelash extensions from Shu Uemura’s Tokyo lash bar…perfect for drinks out that evening!

Selfridges, Christmas in July, FashionBite Selfridges, Christmas in July, FashionBite Selfridges, Christmas in July, FashionBiteSelfridges, Christmas in July, FashionBite Selfridges, Christmas in July, FashionBiteWhat really caught my eye was the tiny, minature shoes and handbags made exclusively for Selfridges by various shoe/accessories labels…they were the cutest things!

Selfridges, Christmas in July, FashionBiteI was also amazed to see the world’s first 3D phone – which doesn’t require specs – from LG. It was incredible, I watched in wonder as footage of someone diving into the sea, splashing through the waves and swimming underwater jumped out at me. Although, it did make my eyes go slightly funny at a few points adjusting to the effects!

Selfridges, Christmas in July, FashionBiteI also loved the creamy, off-white Alexa Mulberry and beautifully soft faux fur accessories. I’m nowhere near ready for winter yet (please can we have some more summer first?!), but after the Christmas showcase, I can’t wait for the autumn/winter products!

FashionBite xx

PHOTOGRAPHER: Natasha Turrell

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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