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Burberry opens first UK Brit Store + Launch Party Pics!

Burberry Brit launch party, FashionBite

Burberry opens first UK Brit Store + Launch Party Pics!

Burberry Brit store opening FashionBiteIconic British brand Burberry opened its first UK Brit Store in London’s Covent Garden this week. To celebrate the launch, Burberry hosted a fabulous party at the store, attended by the likes of Burberry’s chief creative officer Christopher Bailey and a raft of gorgeous Burberry models…

Bailey said: “We are really excited to open our first Burberry Brit store in London. We have had great feedback from our Brit stores around the world, so it felt right to open the biggest Brit store in our home city. The store is designed to be multi-functional and modern in the way everything is presented to the customer; all the stock is on the floor with moving fixtures and fittings that can alternate. It’s very modern, it’s a little bit dishevelled and it’s distinctively British.”

Burberry Brit store opening, FashionBiteBurberry Brit store opening, FashionBiteOver 400 guests attended the launch party including Burberry models Lily Donaldson, Cara (and Poppy) Delevingne and Douglas Booth, alongside Julia Restoin-Roitfeld [all pictured].

Burberry Brit store opening, FashionBite

British band ‘Life in Film’ performed a live acoustic gig and DJ/ Burberry model Tom Guinness played a set.

The 10,000 sq ft shop was designed by Christopher Bailey using British materials. It uses heightened audio and visual technology instore and is the most digitally innovative Burberry store in the UK…definitely worth a look!

It is the 7th Burberry Brit store to be opened globally and the 10th Burberry store in the UK.

Burberry Brit, King Street, Covent Garden.

FashionBite xBurberry Brit store opening, FashionBiteJulia Restoin-Roitfeld at Burberry store opening, FashionBite

Burberry Brit store opening, FashionBite

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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