NEW LAUNCH – British brand Faun debuts for SS11
Last week, young fashion brand Faun launched onto the market with its ultra-feminine SS11 womenswear collection.
The label, launched by designer George Singleton, is targeting bridge-level retailers and looking to operate in the same market as the likes of Ted Baker and Reiss. Prices start at about £80 for a basic silk T-shirt and go up to £350 for an embellished dress.
A spokesperson for the brand remained unusually tight-lipped about the designer Singleton, only giving away that he has a decade of experience in the fashion industry and takes pride in sourcing high-quality materials for his designs.
The new collection plays safe with mid-length dresses and floaty smocks in floral prints and faded shades, alongside bolder acid yellow pieces. Key designs in the collection include the ‘Butterfly Sleeve’ dress in ash grey and the ‘Ditsy’ zip-front frill top.
For AW11, the brand plans to introduce more sequinned silk dresses and tops. I was also given a sneak-peak of designs for SS12, which included above-the-knee fitted skirts, in colours such as coral, with thick-black waistbands.
Currently the range is only sold online, through Faun-uk.com, although the brand is looking to branch out into boutiques. The brand is aimed at people in their mid-to-late 20’s and 30’s – although the model on Faun’s homepage, who appears to be in her early teens, doesn’t necessarily suggest this!
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The collection looks lovely, with beautiful feminine silks and a soft of palette of cornflower blues and faded corals. But, we were quite suprised at FashionBite as to the choice of model for Faun’s debut SS11 season. If the brand is pitching at a mid-’20’s/30’s Reiss customer, with enough disposable income to afford a bridge-level brand, why choose an incredibly young, teen-looking model? Apart from the model choice though, the brand gets a thumbs-up from the FB team.