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NEW LAUNCH – British brand Faun debuts for SS11

NEW LAUNCH – British brand Faun debuts for SS11

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Last week, young fashion brand Faun launched onto the market with its ultra-feminine SS11 womenswear collection.

The label, launched by designer George Singleton, is targeting bridge-level retailers and looking to operate in the same market as the likes of Ted Baker and Reiss. Prices start at about £80 for a basic silk T-shirt and go up to £350 for an embellished dress.

A spokesperson for the brand remained unusually tight-lipped about the designer Singleton, only giving away that he has a decade of experience in the fashion industry and takes pride in sourcing high-quality materials for his designs.

The new collection plays safe with mid-length dresses and floaty smocks in floral prints and faded shades, alongside bolder acid yellow pieces. Key designs in the collection include the ‘Butterfly Sleeve’ dress in ash grey and the ‘Ditsy’ zip-front frill top.

For AW11, the brand plans to introduce more sequinned silk dresses and tops. I was also given a sneak-peak of designs for SS12, which included above-the-knee fitted skirts, in colours such as coral, with thick-black waistbands.

Currently the range is only sold online, through Faun-uk.com, although the brand is looking to branch out into boutiques. The brand is aimed at people in their mid-to-late 20’s and 30’s – although the model on Faun’s homepage, who appears to be in her early teens, doesn’t necessarily suggest this!

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FashionBite’s View

The collection looks lovely, with beautiful feminine silks and a soft of palette of cornflower blues and faded corals. But, we were quite suprised at FashionBite as to the choice of model for Faun’s debut SS11 season. If the brand is pitching at a mid-’20’s/30’s Reiss customer, with enough disposable income to afford a bridge-level brand, why choose an incredibly young, teen-looking model? Apart from the model choice though, the brand gets a thumbs-up from the FB team.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

Comments (2)

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    Had a look at the site and the model shots are ridiculous – the clothes swamp the pubescent looking models making the clothes look cheap and ill-fitting. This is usually my sort of style of clothes, but I certainly wouldn’t even be tempted to buy any one of these seemingly over priced items. In a tough retail time I don’t predict good things for this label…

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  • Avatar

    fashionbite

    Yes, it’s a tough space to launch into as consumers are so price conscious at the moment. We were quite suprised by the model too, unfortunately her young look does cheapen the image of the brand and does detract someone what from the quality of the clothing.

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