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Emma Watson stars as the new face of cosmetics giant Lancôme

Emma Watson stars as the new face of cosmetics giant Lancôme

Harry Potter beauty Emma Watson is following in the footsteps of actresses Penelope Cruz, Julia Roberts and Kate Winslet by becoming the new brand ambassador for of French cosmetics giant Lancôme.

With jobs like this coming in, it’s no surprise the 20-year-old actress has announced a break from her studies at Brown University.

Watson was given a boyish makeover on the set for a new Lancôme ad (pictured left). She was also spotted wearing a white shirt, black tie and a blazer, teamed with white shorts (below).

Lancôme said it is delighted with this new collaboration and believes Watson will bring a fresh spirit to the brand.

The actress is clearly delighted too, posting on her Twitter feed: “It starts with an L and ends with an E. I’m sure you have guessed the new face of Lancôme is me!”

Watson has previously modeled for British fashion house Burberry.

Last week, Watson also launched an eco-friendly fashion collaboration, Pure Threads, with Italian designer Alberta Ferretti.

What do you think, is Watson a good fit for the cosmetic brand?

FashionBite reporter Amy Golding xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

Comments (3)

  • Emily

    Emma must be very happy, and no disrespect to her, but I think lancome should work on their image in other ways first..I’m in my late thirties and think lancome is far too stuffy and dull even for me and I love my high end brands.

    I can see that they are trying to attract younger customers but If I was younger and a fan of Emma or Michelle phan I don’t think I would be attracted to lancome as it is now because of these collaborations. I think the products are too stolid and the prices too high for this to work without serious effort towards becoming a ‘younger’ brand.

  • fashionbite

    I think you make a great point, by appointing Emma Lancome may well be trying to freshen up the brand image and attract a younger customer- but they need to look at the overall product offer and price points to appeal to a younger consumer…

  • Amy

    I agree. Emma Watson seems like a somewhat unusual choice of ambassador for the brand. Lancome feels as though it has lost its way in the market, compared with other brands that have continued to revitalise their product ranges and image. Let’s hope the appointment of Emma is the start of more exciting things to come for the brand.


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