London
24 Jan, Monday
4° C
TOP
Image Alt

VINTAGE BOUTIQUE WATCH: Heaven & Earth, Tottenham Court Road

VINTAGE BOUTIQUE WATCH: Heaven & Earth, Tottenham Court Road

Heaven and Earth vintage Boutique, FashionBiteHeaven and Earth vintage Boutique, FashionBiteHeaven and Earth vintage Boutique, FashionBiteAn opticians is not the first place I go for a gorgeous dress, but this is exactly where I stumbled on my new purchase for a birthday party I’m attending.

Heaven & Earth is a boutique specialising in one-off vintage-inspired pieces. The collection includes a range of patterned and embellished items including dresses, tailored jackets, leather bags and pretty accessories.

The boutique can be found on Tottenham Court Road inside the 2020 Optical Store.

Why is it located in an opticians? Heaven & Earth’s friendly chief executive, Sacha Isaacs, explained: “Why not? For most women in London glasses are a fashion accessory. From this point of view, a fashion boutique is a perfect fit inside an opticians.”

This logic works for me. I opted for a green and orange floral print dress and tan woven belt.

As she talked me though the range, Isaacs added that 2020 is a family business and therefore worked as a great platform for the launch of her brand.

She said the collection is updated around eight times a year. “As we only stock one of each piece it is important to keep the collection fresh.”

As well as Heaven & Earth, 2020 also contains a beauticians. “2020 is a unique opticians,” quipped Isaacs. “It is a one-stop fashion and beauty shop for women in the capital.”

20-20 is located at 216-217 Tottenham Court Road, why not pop in next time you’re in the area?

FashionBite reporter Amy Golding xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

Post a Comment