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LFW designer Olivia Rubin talks to FashionBite about her AW11 collection & how the OR girl has grown up!

LFW designer Olivia Rubin talks to FashionBite about her AW11 collection & how the OR girl has grown up!

Olivia Rubin AW11 catwalk, FashionBite 4Olivia Rubin AW11 catwalk, FashionBite 3Olivia Rubin AW11 catwalk, FashionBite 2Olivia Rubin AW11 catwalk, FashionBite 1

Designer Olivia Rubin talks to FashionBite

Designer Olivia Rubin talks to FashionBite

What was the inspiration for your AW11 collection (pictured above)?
For autumn/winter, the Olivia Rubin woman transforms into a ‘femme fatale’. I wanted to create a more sophisticated look with an added hint of youth grunge. I was inspired by women now and the empowerment of the 90’s, ultimately a woman that feels both sexy and confident.

How has the collection evolved from your SS11 offer?
Summer and winter both have a very different mood for me and I try and reflect this in the collections. SS11 was all about fun and fresh looks for an everyday girl whereas AW11 has more serious overtones for a glamorous independent woman. It’s almost like there has been a transition from girl to ‘femme fatale’ from spring/summer to autumn/winter.

Where do you find inspiration for each collection?
I get inspiration from all sources especially the creative arts. For AW11 I looked to early 90’s film and music videos and combined this with some new silhouettes and prints that I’d had in my mind for a while. I had the idea of a sexy ‘femme’ in my mind and grew the collection around this image.

Can you describe a few of the key pieces from the AW11 collection?
Charlotte – A long monochrome print column dress with a contrasting draped top-instant chic appeal!
Holly – A 3D brick print sheer shirt with lace detailing-sexy with a grunge element.
Sophie Speech Bubble – A knitwear sweater (part of the new knitwear line) with a graphic speech bubble print all over-classic kitsch!

Who would you love to see wearing your clothing?
I’ve seen some great women in my collections from celebrities to loyal customers and family and friends! Celebrity wise I love Rachel Bilson-the cool laidback look she exudes and also new girl on the block Eliza Doolittle-her playfulness and use of colour.

Describe the Olivia Rubin label in 3 words?
Quirky, feminine and timeless.

You’ve designed capsule collections for ASOS, My-Wardrobe and Very, what’s next for Olivia Rubin?I have my new printed shoe and accessories line for Dune coming out in March, which I’m looking forward to. I’m in the process of working with some other exciting companies for future projects-I think it’s important to collaborate, it keeps the ideas flowing!

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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