Ruby & Millie to revamp brand after exiting Boots
Guest Blogger: Amy Golding
Famed make-up artists Ruby Hammer and Millie Kendall are to revamp their Ruby & Millie cosmetics line.
The duo hinted at a retro refresh with plans to revitalise the “iconic” products in the range to bring back a classic feel to the brand.
Co-founder Hammer also announed plans for her own stand-alone new product range, which will launch later this year.
The news follows the announcement that the Ruby & Millie brand is to be withdrawn from Boots stores, ending a 13-year relationship with the retailer.
“Retail is changing and we have to change with the times,” said co-founder Kendall. “In 1998, what we did was unique and opened the floodgates to smaller niche brands to enter into the mass market. We are taking yet another leap forward in our business model.”
In 2008, Hammer and Kendall stepped away from the Ruby & Millie brand to focus on their Andrea Fulerton Nail Boutique and Scarlett & Crimson and Alex Byrne Beauty lines.
Ruby Hammer and Millie Kendall are now understood to have taken back control of the eponymous cosmetics brand and are considering options for new partnerships.