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London Fashion Week: Ashley Isham AW11 Catwalk Report

London Fashion Week: Ashley Isham AW11 Catwalk Report

Ashley Isham AW11 catwalk, London Fashion WeekAshley Isham AW11 catwalk, London Fashion Week

GUEST BLOGGER: Freelance Journalist Amy Golding

Ashley Isham’s ‘Enchanted Forest’ themed collection had an air of magic and wonder this season at On|Off, London Fashion Week.

It featured a palette of forest green and turquoise, floral prints and rich velvet fabrics. Models paraded down the catwalk in crafted ‘flower crowns’, which enhanced the mischievous, impish styling.

The collection was a darker extention of the designer’s earlier SS11 collection, ‘East of Eden’,’ which also featured a host of floral designs. Isham said: “You will see some familiar silhouettes in the structured pieces but in richer fabrics and trim.”

Isham said the collection was inspired by things you could find in a magical enchanted world. “I wanted my models to look like they had just returned from a journey to this forest,” he said.

In contrast to the rich fabrics, Isham showcased flowing, floor-length dresses in sliver birch and lilac. The collection also featured sharply tailored black jackets and draped jerseys. Detailing on garments included scale-like sequins, black jewelled and beaded shoulder embellishment.

Backstage Beauty

Ashley Isham AW11 catwalk, London Fashion WeekAshley Isham AW11 catwalk, London Fashion week

At Ashley Isham, backstage was on fire with frenzied final preparations for the show. Stylists, make-up artists and hairdressers sprinted around pinning, painting and spritzing models, continuing even as they queued at the catwalk.

The hustle and bustle created a contagious buzz behind the scenes – a perfect way to end the first day of London Fashion Week at On|Off!

Director of Make-Up for Maybelline New York Sharon Dowset remained astoundingly cool amid the mania. She even encouraged models to apply their own mascara! “I want the girls to get a feel for the Maybelline brand,” she explained.

Dowset played around with products, using dark eyeshadow to colour lips. “Ashley always wants to create a tough but cool image and to use strong eye colour. To mix it up a little, this show we are going for strong eyebrows and lips,” she said.

Sexy ponytails, created using GHD products, completed the look. As model’s hit the runway, hairdressers were left to pack away an awe-inspiring collection of GHD hair straighters sprawled across every surface insight.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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