The British Fashion Council (BFC) has announced that designers Meadham Kirchhoff, Peter Pilotto and Todd Lynn will receive Fashion Forward sponsorship for two seasons to show at February 2011 and September 2011 London Fashion Week.

The Fashion Forward scheme, which is sponsored by Coutts & Co and supported by the London Development Agency, was established 5 years ago to provide funding to emerging British designers to showcase their collections during LFW, along with access to knowledge to help develop their businesses.

I’m really happy to see that, despite there being budget cuts left, right and centre, we’re still offering support to our up and coming British designers. I write for On|Off during London Fashion Week, the innovative fashion showcase which helps emerging fashion designers showcase during London Fashion Week, alongside putting on catwalk shows for big on schedule design names. In fact, one of the first shows I saw at On|Off was Peter Pilotto a number of seasons ago, which was amazing! On|Off are known for spotting new and fresh design talent.

On|Off is showing again this season during London Fashion Week at a fab new venue with some fantastic visuals such as 3D films and loads of amazing designers…I can’t wait!

Previous Fashion Forward winners have included Christopher Kane, Erdem, Giles Deacon, Jonathan Saunders, Louise Goldin, Marios Schwab, Richard Nicoll, Roksanda Illincic and Sinha-Stanic.