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Boutique by Jaeger: spring 11 preview

Boutique by Jaeger: spring 11 preview

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Boutique by Jaeger

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger Black

Jaeger by Jaeger

Jaeger by Jaeger

Boutique by Jaeger, Jaeger’s younger sub-brand which it launched a few years ago, is becoming so cool that Asos is stocking it for spring 11.

FashionBite popped down to the press day last week to take a look at its spring/summer offer. Cropped hot pants, prom style shift dresses, fluorescent colour blocking and brilliant white all featured heavily for next season. A vintage ’70’s print was used as the inspiration for dresses and skirts and I loved the attention to detail on dresses and tops with embellished edging.

The brown leather satchel bags are also so cute- brown is a great look for spring, compared to a much heavier black. Also looks good with navy/white nautical trend.

I also had to post a pic of this full-length, crochet maxi-dress from Jaeger’s catwalk collection, Jaeger Black. I love it- but it’s definitely for the more extrovert amongst you!

Jaeger’s heritage inspired collection (Jaeger by Jaeger) featured this fabulous anchor embellished knitted jumper (above). Team with croppped navy or white trousers and pumps for easy to pull on spring daywear.

FashionBite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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