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Net-a-porter to launch menswear website ‘Mr Porter’

Net-a-porter to launch menswear website ‘Mr Porter’

Luxury online fashion group Net-a-porter is launching a menswear website ‘Mr Porter’ in January, for the spring/summer 2011 season.

Mr Porter will launch with over 60 designer fashion labels and a selection of niche specialist brands, along with newly discovered labels from around the world.

The site will stock brands such as Burberry, Ralph Lauren, Lanvin, YSL, Margiela, Balmain, Dunhill, Margaret Howell, Rick Owens, John Lobb and MR Roland Mouret.

Mr Porter will be a separate website with its own dedicated buying team, but run under the umbrella Net-a-porter Group, which also owns designer discount website The Outnet.

Net-a-porter founder Natalie Massenet says: “This is an incredibly exciting new venture for us and one we have been planning for some time. We have always said that Net-a-porter will remain a woman’s brand and now we are ready to create a dedicated men’s shopping destination entirely conceived with the stylish man in mind.

“We have a ready-made customer base for our men’s business. 100% of Net-a-porter customers have a man in their lives in some capacity and 59% of them are married or living with their partners. 3 million unique users trust and love Net-a-porter’s service and will be invited to make a purchase for the men in their lives.

“Additionally we look forward to welcoming a new group of super stylish men who join us to shop for themselves with the same level of service, dedication and commitment that women have had for the last decade.”

Net-a-porter celebrates its 10th anniversary this year.

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Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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