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Next’s hot, new ad campaign launches Friday

Next’s hot, new ad campaign launches Friday

Fashionbite has had a sneak preview of Next’s sexy new spring/summer ad campaign, which launches on TV/online this Friday.

This advert is hot!

Shot by well-known fashion photographer Ben Watts (in his first time doing a short film) the narrative follows supermodels Emanuela De Paula and Amy Hixson on a road trip from West Hollywood, taking them along America’s iconic Route 66.

An upbeat Dandy Warhols soundtrack provides the perfect backdrop to the dazzling sunshine and fun, care-free attitude of the ad.

The clothes look stunning- heaps of vibrant colour, Emanuela opens wearing a striking, canary yellow dress- along with bright, floral prints, distressed denim and some fabulous bikinis!

If Next wants to show off the fashionability of its new ranges- this advert really hits the spot!

Along the way, the girls play road-tag with a group of cool guys on vintage motorbikes, including hot actor/models Nathan Bogle, Din Yates and Jon Kortajarena.

The advert closes in a house in the Mojave desert. A pool party is being hosted by top west coast DJ Zen Freeman and the sun sets on the impossibly stunning group as they party the night away…

This advert screams hot, summer days and it’s one of Next’s best to date.

Be warned though- you’ll be dying to go on holiday after seeing it…!

fashionbite xx

Emily Seares is an award-winning magazine editor and journalist and the founding editor of FashionBite. She was featured in VOGUE's Digital Powerlist Top 100 and is a quoted style expert for most national newspapers and magazines.

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